How much does it affect the way your company would develop and grow?The values, the habits, the philosophies, the common goals, the way of leading the venture, the decision making process, the reasons why people are engaged and stay in your startup, the way the organization speaks to itself and the rest of the world.
One of the main competitive advantages of companies like Apple, Walmart, Southwest Airlines, Pixar, Comcast, Walgreens, that are taking over their market opponents, is their organizational culture. It is not only market factors like non-substitutable product, higher barriers to enter (i.e. special technology, high cost, proprietary knowledge), large market share, low levels for bargaining power for buyers and few alternatives, rivalry against competitors that do matter.
